FRIENDLY BRAND and The Smoker's Club: A Coast-to-Coast Collaboration Cultivating a Unique Cannabis Experience

FRIENDLY BRAND AND THE SMOKER'S CLUB COLLAB
We’re thrilled to announce a groundbreaking collaboration between FRIENDLY BRAND and The Smoker’s Club, bringing together two titans of cannabis culture to create a one-of-a-kind experience for California connoisseurs. This first-ever partnership transcends a simple product launch; it’s about fostering a community, building relationships, and offering a complete journey for true cannabis enthusiasts.

A Vision Ignited

The story began in 2020 with a chance encounter, a spark that ignited a vision. FRIENDLY BRAND’s CEO, Darrin Gatto, met The Smoker’s Club founder, Jonny Shipes, through their mutual friend Zain Nadeem. Recognizing the potential for an unmatched synergy, they embarked on a collaborative journey that would bridge the gap between premium cannabis, vibrant music, and sophisticated lifestyles.
Jonny Snipes The Smoker's Club
Jonny Shipes, Founder, The Smoker's Club
Darrin Gatto
Darrin Gatto, CEO, FRIENDLY BRAND
Jared Liner, COO, The Smoker's Club
Jesse California

A Journey of Collaboration

Over the next two years, a meticulous creative process unfolded. Jared Liner, COO of The Smoker’s Club, and Darrin tirelessly refined design concepts, culminating in stunning packaging designed by the renowned artist Jesse California. This artistic expression seamlessly blends the brand identities, reflecting the deep connection at the heart of the partnership.

An Experience for the Discerning Palate

The FRIENDLY BRAND and Smoker’s Club collaboration goes far beyond aesthetics. Featuring specially curated cannabis strains boasting “ultra-unique terpene profiles,” the offering caters to the most discerning palates. This meticulous selection reflects the dedication to crafting an exceptional experience that extends beyond the initial product.

This partnership marks FRIENDLY BRAND’s first-ever “All-In-One” collab offering, highlighting its commitment to pushing boundaries and exceeding expectations. Available only in select licensed California retailers, it’s poised to become a coveted collector’s item and a must-have for discerning cannabis enthusiasts. 

Meet The Collab Strains

Experience Blast Off a sativa dominant cannabis strain in FRIENDLY BRAND Live Resin.

 

With gassy sweet citrus herbal notes, this strain will have you feeling like you are floating through time and space. Genetics: ADL

Enjoy Jobtopper a hybrid indica dominant strain in FRIENDLY BRAND Live Resin.

 

With sweet cream floral notes and tropical undertones, this strain will calm the senses so much that you’ll find yourself opting for more chill time.

Genetics: G41 x White Runtz

Taste Toasted Marshmallows a hybrid cannabis strain in FRIENDLY BRAND Live Resin.

 

With a caramel berry flavor and a creamy gas exhale, this strain will leave you calm and on the hunt for the perfect munchies.

Genetics: G41 x Zkittlez

Friendly disposable vapes

A Shared Passion: Building a Community

“This collaboration transcends a simple product launch,” says Darrin Gatto. “It’s about building a relationship, fostering a community, and offering a complete journey for true cannabis connoisseurs.” Jonny Shipes echoes this sentiment: “We’ve poured our passion and expertise into every detail, creating a vibe that captures the essence of The Smoker’s Club and infuses it with the California spirit. This isn’t just a product; it’s an experience.”

Join the Celebration: Exclusive Launch Event

To celebrate this exciting coast-to-coast connection, FRIENDLY BRAND and The Smoker’s Club will be hosting exclusive launch events and product demos, the first one on February 28th in the Bay Area, with more events throughout the state. Stay tuned for further details and registration information in the coming days! Mark your calendars and don’t miss your chance to be among the first to experience the magic of this unique partnership.
We’re beyond excited to embark on this journey with The Smoker’s Club and share this exceptional offering with the California cannabis community. Stay tuned for more updates and get ready to experience a new level of cannabis appreciation!

Be sure to follow FRIENDLY BRAND on IG @friendlybrandca for up-to-date information and join our Friends with Benefits to be on the inside track to all FRIENDLY BRAND’s exclusive gatherings and offerings.

READ THE FULL PRESS RELEASE HERE.

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